Years ago when I first took the plunge into the professional art world I started out creating screen prints in runs of up to 100 at a time with home-made equipment in my Garage. I figured it would make sense to be able to distribute my wonderful works as widely as possible, and what better way than producing a ton of copies and then selling them to eager buyers.
At the time I was inspired by some local artists who seemed to have their work in every framing shop and exhibition that I saw around town. I figured that these guys were making it big, as their work seemed so popular.
They were themselves creating prints, both regular four colour process and handmade screen prints. Since the cost of a run of 1000 4 colour process (poster style) prints was many thousands of dollars and ‘Giclee’ colour inkjet printing was a mere twinkle in technology’s eye at the time, I opted for the home-brew screen printing approach.
Well, after a short while one of the local artists that I’d admired so much spotted my work in a shop and gave me a call. I was excited! He wanted to represent me himself and use his connections to get my prints into the outlets that he had access to. This made me even more excited.
He only wanted the very reasonable sum of 30% of the wholesale price as commission, and since my prints at that time retailed for the absolutely enormous sum of $100 each (Framing Shops like to make a 100% markup) that meant that I would receive the princely sum of $35 for each print, and therefore $3500 for a complete sell out of a print run. I was almost salivating at the thought. It actually seemed like a lot of money to me at the time.