Promotions and Marketing

Is your Art a Charity Case?

For some reason whenever charity committees get together there is always someone (let’s call her Jenny Brightspark) who displays their pure money raising genius to everyone by brightly suggesting “Lets have a charity art raffle / auction / lucky door prize” (*delete as appropriate).

“Go to it!” says the rest of the committee approvingly, excited at the prospect of free art from a (semi) famous artist being sold for thousands of dollars and thus filling their coffers extra super fast..much faster than trolling door to door selling tickets in the local middle class affluent money suburb.

Selling Your Art – The Golden Rules of Art Sales Hand-to-Hand Combat

It’s a jungle out there and now its time to engage in guerrilla warfare and hand-to-hand combat in order to sell your art direct to the public. Don’t like the analogy? Think all this art sales stuff should be all comfortable and snuggely like a warm blanket? Yes of course it should, for your customer at least, but for you this is serious, this is YOUR art business.

So camo up, lock and load, we’re going over the top!

How to promote your art exhibition with a mini art folio

So you’ve create your artworks and you’re ready to promote your art exhibition or event. You could use the Internet and all manner of promotional web sites, blogs, mailing lists and systems to get your creativity out there, but at the end of the day, certainly at the beginning of your art journey nothing beats personally showing your art to people in your area who can actually turn up to your real world art show.

Begging for your Business Card

Ah, the humble business card. Such an institution in the world of commerce and trade that to not to have one is positively unseemly. Could such a thing induce begging behaviour? Would one even want someone to beg for your business card? We shall see…