Art Collectors – What do they really want?
You are a hunter. You didn’t know it, but you are. As an artist you are hunting elusive and rare game called the ‘Art Collector’. Mostly solitary creatures, roaming the plains of the art gallery establishment they need very tasty bait if you want them to come out of hiding, cheque books in hand.
If you manage to snag enough of these collectors with your tasty wares then there is the potential for more of them to head your way, demanding all the morsels you can feed them. But, as an artist, do you have enough fresh carcasses in the cupboard?
Art Agents for Early Career Artists – Good or Evil?
Year ago when I first took the plunge into the professional art world I started out creating screen prints in runs of up to 100 at a time with home-made equipment in my Garage.
I figured it would make sense to be able to distribute my wonderful works as widely as possible, and what better way than producing a ton of copies and then selling them to eager buyers.
Creating Mini Art Prints for fun and profit
You’ve created a brilliant artwork.
All your friends want it but of course they don’t want to part with the vast sums of money required to prise this gleaming jewel of paint and canvas from your hot little hands.
They ask “is there a print available?”
Is your Artworld in Recession?
So, what do we do now? Just sit twiddling our creative fingers? Or do we get on and do ‘something’ while we’re waiting for the affluent people to feel affluent again?
Okay, enough already! Everybody has now heard that we’re in recession and the media seem to bang on about it at every possible opportunity.
Is your Art a Charity Case?
For some reason whenever charity committees get together there is always someone (let’s call her Jenny Brightspark) who displays their pure money raising genius to everyone by brightly suggesting “Lets have a charity art raffle / auction / lucky door prize” (*delete as appropriate).
“Go to it!” says the rest of the committee approvingly, excited at the prospect of free art from a (semi) famous artist being sold for thousands of dollars and thus filling their coffers extra super fast..much faster than trolling door to door selling tickets in the local middle class affluent money suburb.
Selling Your Art – The Golden Rules of Art Sales Hand-to-Hand Combat
It’s a jungle out there and now its time to engage in guerrilla warfare and hand-to-hand combat in order to sell your art direct to the public. Don’t like the analogy? Think all this art sales stuff should be all comfortable and snuggely like a warm blanket? Yes of course it should, for your customer at least, but for you this is serious, this is YOUR art business.
So camo up, lock and load, we’re going over the top!
Who is the Audience for Your Art?
If you are going to sell your art it would be useful to know who your art is really for. That way you can concentrate you marketing and promotions efforts on the people most likely to buy it. Is your art for the locals in your town? art collectors? industry bigwigs? home decorators? cat owners? football fans? sci-fi geeks? tourists?
