Art Collectors – What do they really want?
You are a hunter. You didn’t know it, but you are. As an artist you are hunting elusive and rare game called the ‘Art Collector’. Mostly solitary creatures, roaming the plains of the art gallery establishment they need very tasty bait if you want them to come out of hiding, cheque books in hand.
If you manage to snag enough of these collectors with your tasty wares then there is the potential for more of them to head your way, demanding all the morsels you can feed them. But, as an artist, do you have enough fresh carcasses in the cupboard?
Is your Artworld in Recession?
So, what do we do now? Just sit twiddling our creative fingers? Or do we get on and do ‘something’ while we’re waiting for the affluent people to feel affluent again?
Okay, enough already! Everybody has now heard that we’re in recession and the media seem to bang on about it at every possible opportunity.
Is your Art a Charity Case?
For some reason whenever charity committees get together there is always someone (let’s call her Jenny Brightspark) who displays their pure money raising genius to everyone by brightly suggesting “Lets have a charity art raffle / auction / lucky door prize” (*delete as appropriate).
“Go to it!” says the rest of the committee approvingly, excited at the prospect of free art from a (semi) famous artist being sold for thousands of dollars and thus filling their coffers extra super fast..much faster than trolling door to door selling tickets in the local middle class affluent money suburb.
Begging for your Business Card
Ah, the humble business card. Such an institution in the world of commerce and trade that to not to have one is positively unseemly. Could such a thing induce begging behaviour? Would one even want someone to beg for your business card? We shall see…
Make a Portable Art Promotion Portfolio
A fantastic and very tasty looking Recipe for creating a personal organiser mini art portfolio for promotions on the go!
How to build a marketing list at your exhibition
So it’s opening night. Your heart is all aflutter with excitement. Will people turn up? Will they like your artwork? Will they buy it? Will you have enough white wine to get people tipsy enough to extract their credit card? So many things to think about, and here’s another.
How to have a massive art exhibition opening night
By now if you’ve followed the rest of this series you’ll have gathered a list of people to invite to your exhibition in your Portable Mini Art Portfolio. It’s time to get a plan together about how you are going to contact the people on your list again.
