marketing - How to be an Artist – An Artists Guide - Creativity Pro

Posts Tagged ‘marketing’

Art Collectors – What do they really want?

You are a hunter. You didn’t know it, but you are. As an artist you are hunting elusive and rare game called the ‘Art Collector’. Mostly solitary creatures, roaming the plains of the art gallery establishment they need very tasty bait if you want them to come out of hiding, cheque books in hand.

If you manage to snag enough of these collectors with your tasty wares then there is the potential for more of them to head your way, demanding all the morsels you can feed them. But, as an artist, do you have enough fresh carcasses in the cupboard?

Art Agents for Early Career Artists – Good or Evil?

Year ago when I first took the plunge into the professional art world I started out creating screen prints in runs of up to 100 at a time with home-made equipment in my Garage.

I figured it would make sense to be able to distribute my wonderful works as widely as possible, and what better way than producing a ton of copies and then selling them to eager buyers.

Is your Artworld in Recession?

So, what do we do now? Just sit twiddling our creative fingers? Or do we get on and do ‘something’ while we’re waiting for the affluent people to feel affluent again?

Okay, enough already! Everybody has now heard that we’re in recession and the media seem to bang on about it at every possible opportunity.

Is your Art a Charity Case?

For some reason whenever charity committees get together there is always someone (let’s call her Jenny Brightspark) who displays their pure money raising genius to everyone by brightly suggesting “Lets have a charity art raffle / auction / lucky door prize” (*delete as appropriate).

“Go to it!” says the rest of the committee approvingly, excited at the prospect of free art from a (semi) famous artist being sold for thousands of dollars and thus filling their coffers extra super fast..much faster than trolling door to door selling tickets in the local middle class affluent money suburb.

How to promote your art exhibition with a mini art folio

So you’ve create your artworks and you’re ready to promote your art exhibition or event. You could use the Internet and all manner of promotional web sites, blogs, mailing lists and systems to get your creativity out there, but at the end of the day, certainly at the beginning of your art journey nothing beats personally showing your art to people in your area who can actually turn up to your real world art show.

Begging for your Business Card

Ah, the humble business card. Such an institution in the world of commerce and trade that to not to have one is positively unseemly. Could such a thing induce begging behaviour? Would one even want someone to beg for your business card? We shall see…