Posts Tagged ‘Marketing & Promotion’

Taking photos of paintings – tips for non-photographer artists

cheese!

Photographing art… For me F-stops and exposure times are alien concepts, however, that does not prevent me from making a relatively decent job of taking snaps of my work to pop on websites, brochures or those snazzy little gallery exhibition cards.

I admit it. I’m not much of a photographer. Maybe like me, you concentrate on being a painter, draw-er, printer or whatever-er, and photography in all it’s modern digital mega pixel glory comes fairly low on the list of things that need to be thought about.

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Selling Your Art – The Golden Rules of Art Sales Hand-to-Hand Combat

It’s a jungle out there and now its time to engage in guerrilla warfare and hand-to-hand combat in order to sell your art direct to the public. Don’t like the analogy? Think all this art sales stuff should be all comfortable and snuggely like a warm blanket? Yes of course it should, for your customer at least, but for you this is serious, this is YOUR art business.

So camo up, lock and load, we’re going over the top!

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Is your Art any good?

 I’m a positive thinker, and I really don’t like to burst anyone’s bubble, but even us creative types have to come out of our cosy self-created wonderland sometimes and ask the question “Is my art any good”.

Yes we’ve all watched Idol on TV, laughing and cringing as worryingly deluded people step up convinced that they are the next big thing, not even realising that their sense of reality is somewhat removed from the average.

You don’t want to be the equivalent of that person in the art world, so lets do a little investigation here before we start.

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Who is the Audience for Your Art?

If you are going to sell your art it would be useful to know who your art is really for. That way you can concentrate you marketing and promotions efforts on the people most likely to buy it. Is your art for the locals in your town? art collectors? industry bigwigs? home decorators? cat owners? football fans? sci-fi geeks? tourists?

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How to promote your art exhibition with a mini art folio

So you’ve create your artworks and you’re ready to promote your art exhibition or event. You could use the Internet and all manner of promotional web sites, blogs, mailing lists and systems to get your creativity out there, but at the end of the day, certainly at the beginning of your art journey nothing beats personally showing your art to people in your area who can actually turn up to your real world art show.

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Begging for your Business Card

Ah, the humble business card. Such an institution in the world of commerce and trade that to not to have one is positively unseemly. Could such a thing induce begging behaviour? Would one even want someone to beg for your business card? We shall see…

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Make a Portable Art Promotion Portfolio

A fantastic and very tasty looking Recipe for creating a personal organiser mini art portfolio for promotions on the go!

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